Take Control Your Own Skin

Here's a news flash ... some of the most basic differences between men and women are no more than skin deep. Now, with the launch of a revolutionary new skin care product, each gender will be able to address these differences and protect themselves from acne in a way they have never been able to do before.

CTRL is the world's first gender-specific, topical, non-prescription acne treatment. This special two-step system uses a carefully-adjusted proprietary formula and a unique combination of natural ingredients to attack and prevent acne at its root cause. CTRL is uniquely designed in two formulas, CTRL for Her and CTRL for Him, with each product created to address the specific design and structure of the skin it is treating.

"It's amazing, when you look at the many and fundamental differences between men's and women's skin. Up until now, ordinary acne products treat acne with the exact same approach without consideration to these differences in male and female skin," said Brian Jennings, Founder and CEO of Videsante. "CTRL is designed to take those differences into account and provide a safe, healthy, comprehensive approach that can erase not only the appearance of acne but treat the root causes of it as well."

The science behind CTRL is based on the four factors that trigger acne. These include hyperkeratinization, sebum production, infection and inflammation. The CTRL product uses Videsante's proprietary 5 alpha Phyto-Technology, featuring patented ingredients that attack the root source of acne by reducing oil and sebum production in the skin. At the same time, CTRL products also deliver a series of prebiotic complexes that are designed to kill P. acne bacteria deep in the pores without damaging other important skin-balancing bacteria. CTRL uses Salicylic Acid to clear away dead skin cells and other debris and infuses lipid-rich ceramides into the skin to reduce blemishes and redness, leaving skin smooth and rejuvenated.

Perhaps most amazing is that all this carefully calculated science is accomplished with two simple treatments per day and without the hassle or cost of seeing a dermatologist.

CTRL for Her and CTRL for Him were created to address the fact that all skin is most certainly NOT created equal. Here are some crucial differences:

-- Female skin is more delicate and prone to irritation because female skin is 25% thinner than male skin, which means the surface is that much more delicate and prone to irritation

-- Male skin is higher pH leading to increases in bacteria growth

-- Female skin has a lower pH and more acidic skin surface requiring a more balanced product

-- Male skin has more androgen sensitive receptors near the surface, which can put oil production into overdrive and overwhelm unsuspecting pores

-- Female skin is affected by estrogen and progesterone levels while male skin is affected by testosterone

-- Differences in lifestyle mean the male skin is at more risk for skin surface debris from sweat, dirt and pore-blocking oils

CTRL has the added bonus of not only benefiting the skin itself but the bodies it wraps around. Innovative new technologies allow CTRL to deliver maximum effectiveness without using the irritating and potentially dangerous ingredients found in so many personal care products. These include parabens, also known as environmental estrogens, which are found in many of today's widely used acne treatments, liquid hand soaps, moisturizers, deodorants and more. Parabens, while designed to prevent the growth of bacteria within a container, have received increasing scrutiny from consumer advocacy groups and scientists alike in recent years. One reason is their ability and tendency to mimic the body's natural estrogen, with potentially harmful long-term health effects.

"While our partners in the field of research continue to do their due diligence on the effects of parabens on humans," said Jennings, "we are delighted to be able to offer our customers an option that takes the worry off of the table and gives them not only relief from their acne symptoms, but peace of mind as well."

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